Sanjeevni Today

Rise of OTT platforms in India 2020

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Sanjeevni Today 20-11-2020 01:01 PM

An over-the-top media service platform offers streaming to the people directly via the internet. OTTs include various platforms like Netflix, Prime video, Sony LIV, Hotstar, etc. It really wouldn’t be wrong to say that the staple entertainment source nowadays, are OTT platforms


An over-the-top media service platform offers streaming to the people directly via the internet. OTTs include various platforms like Netflix, Prime video, Sony LIV, Hotstar, etc. It really wouldn’t be wrong to say that the staple entertainment source nowadays, are OTT platforms. The best way to keep boredom away is binging your favourite shows, isn’t it? This is one of the main reasons why OTTs have now gained significant popularity. The customers also get great offers eg. SONY LIV is giving discounts on subscriptions. The premium subscription starts at just Rs.299.

It’s true that the rise of OTT platforms has boosted in India with the introduction and increase of local OTTs like Sony LIV or Alt Balaji.

Some other reasons for the significant rise are:

  • One of the major reasons why more and more OTT platforms are being introduced here is the profit generation. The profit that comes from the media and entertainment sector in India attracts the introduction of such platforms which eventually makes a huge customer base, currently estimated to be about 50 million viewers!
  • Many OTT platforms have started to offer Online streaming of classes, which again, is a huge advantage for students and teachers all over the world. With the ongoing pandemic, these platforms have been used by various schools, colleges, universities and institutes, to help the students experience online learning. Platforms like SkillShare, Vimeo etc. have helped the edupreneurs overcome the challenge of online teaching and learning.

 

  • OTT platforms have successfully discarded any additional geological boundaries with regards to the conveyance of the content. India is currently watching worldwide shows at precisely the same time as the remaining parts of the world! It is all because of the amazing services provided by OTT platforms. Additionally, it has helped the content creators by providing more viewers for the streaming of their content.

An over-the-top media service platform offers streaming to the people directly via the internet. OTTs include various platforms like Netflix, Prime video, Sony LIV, Hotstar, etc. It really wouldn’t be wrong to say that the staple entertainment source nowadays, are OTT platforms

These OTT platforms are fulfilling all streaming needs and demands of the people, which is why people have opted for and bought more and more subscriptions in the year 2020. They not only offer budget friendly subscriptions, but also give additional discounts and deals which always makes space for savings. The option of better savings is what everyone goes for! 

 

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