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MBA (Digital Marketing) Courses can be really handy for Social Media Professionals: Read More.

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Sanjeevni Today 20-11-2020 12:30 PM

MBA courses in Digital Marketing are a tool that can be used really effectively by Social Media Managers.


MBA courses in Digital Marketing are a tool that can be used really effectively by Social Media Managers. With the increase in the use of the internet, the use of social media is turning into a new hangout place. With the shifting of people’s presence to social media and other online platforms, MBA courses in Digital Marketing are getting huge popularity. Demand for Social Media Professionals is also increasing, and with a degree of MBA in Digital Marketing, their value is doubled.
 
The following article will reflect the details about MBA in Digital Marketing, and its relevance over traditional marketing and its need in today’s world. All those students and working professionals who wish to pursue an MBA for their personal growth will find it useful.
 
MBA Courses in Digital Marketing
 
MBA courses in Digital Marketing is a 2-year program with a focus on different aspects of Digital Marketing. This course is based upon usage of Digital Media for Brand Promotion Or Product Marketing. It requires knowledge about traditional marketing methods added with the dynamism of modern times, and rapid changes of mode of mass reach.
 
MBA courses for Digital Marketing involve some specialized subjects like:-
● E-Business
● Social media Marketing
● B2B Marketing
● Online Advertisements
● E-Commerce
● Search Engine Optimization (SEO)
● Search Engine Management (SEM)
● Content and Blog Marketing (CBM)
● Email Marketing
● Web Analytics, etc.
Course Name Master of Business Administration ( Digital Marketing)
Course Level Post Graduate
Course Duration 2 years
Course Structure Semester wise
 
 

Eligibility

Graduation

Admission Process

Entrance Exam followed by GD and PI rounds

Course Fee

₹ 2,00,000 – 10,00,000

CTC Offered

₹ 4,00,000 – 25,00,000

Top Recruiting Sectors

Service Sector, Advertising Agencies, MNCs, Government Sector

Top Recruiting Companies

Google, Facebook, WATConsult, iProspect India, Private employers

Job Positions

Market research analyst, Brand Manager, Advertising Manager, Social Media Marketing Manager, etc.

Importance of MBA Courses in Digital Marketing

If one has watched the American Series “Mad Men”, they must have realized the importance of Psychology in Marketing. Though that series was set in the 60s, the lessons are still intact. Even today, psychology plays a major role in brand promotion.

Following are the major reasons for the need for Digital marketing these days:-

  1. Digital Revolution – There is a rapid shift of consumers on e-commerce retailers. With new modes of communication, usage of social media has also made a shift. Hence, a need for qualified professionals for Digital Marketing is of utmost need.
  2. Infinite Possibilities – MBA courses in Digital Marketing are capable of expanding the working area of graduates. In degrees like Digital Marketing, this possibility of various employment opportunities increases manifold. From bottom-most to the topmost strata, professionals are required.
  3. Updated Courses – Since this course needs to be relevant in the context of changing modes. Its course is regularly updated and always stays relevant to industrial needs.
  4. A New Dimension of Marketing – This new dimension hasn’t attracted much of youth till now due to the fear of risks. Hence, this is the best opportunity to enter the field. Unlike an MBA in Marketing, Finance, HR, and Operations have already reached its saturation point. MBA courses in Digital Marketing are new-age courses offering ample opportunities to flourish.
  5. Growing Internet Penetration – According to a report by Cisco Virtual Networking Index (CVNI), Internet Population in India will reach 830 million by the year 2021. This is around 79-80% of the Indian population. Far ahead from the USA and UK, India has the potential to turn into a huge Internet Market.
  6. Growth in Digital Advertisements – According to Digital First Journey Report by KPMG, India’s digital advertising spending will increase at a compound rate of 30.8% between 2016 and 2021. It indicates the adaptability of Citizens and shows a positive trend.

MBA in marketing v/s Digital Marketing: Detailed Comparison

To choose a field relevant to their interest, candidates need to identify the major differences between Traditional Marketing and MBA courses in Digital Marketing. Following table highlights all the relevant differences.

Field of Difference

MBA Courses - Digital Marketing

MBA Marketing

Course

Regularly Updated according to the latest trends

Still teaching the same syllabus as that in the 1990s.

Employability

One of the Top 5 Professions according to “The Economic Times”, and more than 18 lakhs job expected in coming years.

More than 5500 B-Schools have deteriorated the quality of Education and employability of its Students.

Affordability

MBA courses in Digital Marketing are comparatively more affordable than a regular MBA. It can also get you a trending job which a regular MBA may not be able to get you.

Very high Cost which doesn’t allow many students to pursue this course. Also due to decreasing employability, students find it difficult to repay the loan if they have taken any.

Difficulty Level

It is easy to learn. Even an Intermediate passed student who is tech-savvy can understand the concepts involved.

It is difficult and involves several high level concepts. Deep understanding of marketing and finance is required at some places.

Duration of Course

Digital Marketing is of comparably less duration. Hence, students can have an earlier work experience.

Duration of Course is slightly longer than that of Digital Marketing.

 

Saturation Point

MBA courses in Digital Marketing are new and still need a lot of professionals to enter this field.

It is highly saturated. Hence, desire for an MBA grad is reducing with time.

Salary Structure

With less cost and short duration of course, candidates are able to get a job with respectable salary since its demand is high.

Cost of course is extremely high, and the job requirement is decreasing with time. Hence, the salary structure is decreasing with many MBA-grads earning less than ₹10k per month.

Job roles Offered

  • Social Media Manager
  • Advertising Manager
  • Brand Manager
  • Digital marketing Manager
  • Sales Manager
  • Market Analyst
  • Business Development Executive
  • Brand Manager

Hence, it can be concluded that MBA courses in Digital Marketing are new-age courses with an upward trend in India. With the growing demand for Social Media Managers, an MBA in Digital Marketing would prove to be really handy for a career growth in this sector. Wishing you all the best for your future endeavors.

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